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B.S. in Business Administration

American university education connecting business knowledge with real-world skills

Choose to study in one of the following IT fields:

  • Computer Science and Artificial Intelligence
  • Application and Game Development
  • Networks and Cybersecurity
  • UI (User Interface) - UX (User Experience) Design

The program can be pursued without a field of specialization.

Choose to study in one of the following business fields:

  • Entrepreneurship
  • Marketing & Sales Management
  • Finance
  • General Business
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Lady Bg

DURATION

4 Years Full-Time

LANGUAGE

English

COURSES

39 + Capstone

DELIVERY MODE

On-Site or Online

Why Choose Our Program

  • Enroll in our 4-year Bachelor program to pursue a professional career in the fields of Entrepreneurship, Finance, Marketing & Sales Management, General Business .
  • Obtain the required knowledge, skills, and abilities to become the manager every modern corporation needs or even create your own start-up.
  • Learn by faculty members from the U.S. and around the world who will develop your strengths and offer you insights from expert business leaders.
  • Acquire hands-on experience through in-company projects, case studies and co-curricular activities, and prepare to excel in real-world business settings.
  • Enhance your business mindset and build your confidence with a wide set of soft skills, ranging from writing reports and delivering presentations, to pitching ideas and solving complex problems.
  • Enjoy flexible studies with in-class and on-line courses, allowing you to start working or continue if you already do so.
  • Be part of a supportive learning community that inspires you to take initiative by making you heard, supported, and empowered to grow.
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Earn one of our 4 degrees and specialize in ever-evolving business fields

BSBA in Entrepreneurship

Discover the latest advances in AI and master your skills in:

  • modern programming languages
  • data structures and algorithms
  • data and big data analysis
  • natural language processing and speech recognition
  • machine learning techniques
Start, manage and grow your own business with a solid background in:

• entrepreneurial marketing
• fundraising, venture capital, and financial management
• small business management
• creative problem-solving and strategic thinking
• data analysis and AI for innovation and decision-making
• teambuilding and leadership
 

BSBA in Finance

Safeguard the digital world by gaining in-depth knowledge in:

  • cyber threat intelligence and analysis
  • network security and cryptography
  • network architecture and protocols
  • incident response and disaster recovery
  • cloud computing and virtualization
Conquer the complexities of financial management by gaining expertise in:

• financial markets and institutions
• financial statements, analysis, and reporting
• mergers, acquisitions, and restructuring companies
• technologies for financial managers
• entrepreneurial finance
• investments and portfolio managements

BSBA in Marketing & Sales Management

Combine your creativity with a solid background in:

  • game engines and development tools
  • game programming and scripting
  • game design and narrative development
  • mobile app development and optimization
  • artificial intelligence and machine learning for games
  • 3D modeling and animation
  • web application development
Harness the power of marketing and sales and obtain versatile skills in:

• sales management
• marketing management
• customer behavior
• B2B marketing
• advertising and public relations
• innovation and new product development

BSBA in General Business

Bridge the gap between people and machines with your expertise in:

  • human-computer interaction
  • user experience design
  • visual design
  • user research
  • mobile app and web design
  • usability testing
  • interaction design
  • human factors in design
Prepare to thrive in any management role with an in-depth knowledge of:

• business law
• supply chain management
• new technology ventures
• environmental, social, and corporate governance (ESG)
• corporate finance
• marketing management

Secure Your Path to Career Success

92% of our B.S. in Business Administration program’s graduates* are currently employed or self-employed as: 

  • Entrepreneurs - Start-uppers
  • Financial advisors
  • Financial analysts
  • Marketing and digital marketing
  • professionals
  • Brand managers
  • Product managers
  • Customer service and account 
    representatives
  • Sales personnel
  • Business analysts
  • HR professionals
  • Human Resources managers
  • Operations managers
  • Sales managers
  • Supply Chain managers
  • Project managers

Other career options for BSBA alumni include positions as Sustainability Managers, Operations Managers, Customer Care Agents, Market Researchers and Social Media and Digital Content Specialists in industries such as hospitality, retail, manufacturing, shipping, financial institutions, and technology.

*Based on findings from the 2024 Alumni Employment Survey.

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Key Benefits

Scholarships & Financial Aid

We provide guaranteed scholarships for students based on needs, merit or early admission. More than 90% of our incoming students received financial aid during the 2024-25 academic year.

Ongoing Career Planning

As one of our BSBA students, you are assigned a mentor, who works closely with you to develop and update your study plan based on the career path you wish to follow.

360° Education

Reach your full potential with our small-sized classes, student-focused approach, practical learning, experienced faculty, and supportive academic environment.

City Center Campus

Enjoy a vibrant student life at our campus located in the heart of Athens and experience a perfect blend of academic excellence and urban culture.

What our graduates say

I am truly happy with my decision to pursue my business studies in Hellenic American College / Hellenic American University. After 4 years full of stress, challenges, and learning, I admit that I wouldn’t change a thing in all this process. I feel so fortunate to have had the opportunity to be surrounded by amazing classmates and professors during my studies.

Vangelis Markoutsas , BSBA ’20

E-commerce Operations Executive at Philip Morris International

From my very first day in college, I met amazing people. Fellow students, faculty and professionals, who shared with me their friendship, knowledge, and experience... When I needed it the most, I had the trust and support of our college community, reassuring me of how important it is to make a difference, follow a dream, and aim high.

Elizabeth Anagnou, BSBA ’20

Request Information

Interested in our program? Fill in our form and one of our Admissions Officers will contact you as soon as possible. You can also reach us via phone at 210 3680950. We look forward to assisting you!

Meet some of our faculty

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Dr. Pete Tsolis

Director of Business Programs

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Dr. Damianos Giannakis

Assistant Professor in the Business Programs

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Dr. Ioannis Gatzoflias

Adjunct Faculty in the Business Programs

View HAEC's Photo Gallery

Browse through our selection of photos and explore the classrooms, libraries and labs available on our college campus.

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Hellenic American University is a private, non-profit American university. The University offers its degree programs in Athens, Greece through Hellenic American College, which has been licensed for this purpose by the Hellenic Ministry of Education, Religious Affairs and Sports. Students are awarded their degrees directly from Hellenic American University upon successfully completing their studies and fulfilling their degree requirements. Hellenic American University is accredited by the New England Commission on Higher Education (NECHE).

Frequently Asked Questions

Graduates are well-equipped to pursue a wide variety of careers in fields such as management, marketing, finance, and operations. They may work as business analysts, marketing coordinators, financial consultants, operations managers, or project leaders in both local and international companies. Many also choose to launch their own entrepreneurial ventures, while others continue their academic journey through graduate or professional degree programs.

You may choose to specialize in one of the following concentrations within the BSBA program: Entrepreneurship, Finance, Marketing & Sales Management, General Business, or Hospitality Management (coming soon).

Full-time students can complete the program in 4 years, while part-time students will need between 5 to 8 years to complete their degree, depending on the number of courses taken each semester.

Yes, students may apply for scholarships awarded on the basis of academic achievement, financial need, or a combination of both. Merit-based scholarships recognize outstanding academic performance, while need-based scholarships aim to support students who may face financial challenges in pursuing their education.

EARLY BIRD °

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-30% OFF on tuition fees °

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-30% OFF on tuition fees °

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