M.S. in Sales Management
An American university education offering you the skill set companies look for in Sales Professionals
Choose to study in one of the following IT fields:
- Computer Science and Artificial Intelligence
- Application and Game Development
- Networks and Cybersecurity
- UI (User Interface) - UX (User Experience) Design
The program can be pursued without a field of specialization.
Choose to study in one of the following business fields:
- Entrepreneurship
- Marketing & Sales Management
- Finance
- General Business

DURATION
1 ½ years full-time
LANGUAGE
English
COURSES
9+ Capstone
DELIVERY MODE
On-site or Online
Why Choose Our Program
- Enroll in our American university Master’s program to advance your career in the field of Sales Management.
- Join the network of our successful graduates leading sales teams worldwide with practical skills valued by today’s job market.
- Learn how to create effective data-driven sales plans and acquire a deeper understanding of marketing, finance and supply chain management.
- Obtain hands-on experience and apply problem-solving methods through practical assignments, case studies, team projects, simulations and role plays.
- Network with successful alumni and receive guidance from our Career Development Office.
- Enjoy flexibility that fits your schedule with online and evening classes for working students.
- Learn with faculty members from the U.S. and around the world, joined by a team of experts in data analysis, digital marketing, client communication, and sales growth tactics.
- Gain essential knowledge and skills for effectively integrating Artificial Intelligence (AI) into business areas such as B2B, B2C and sales practices.

An industry-supported graduate program
The M.S. in Sales Management operates under the auspices of the Hellenic Sales Institute (ΙΠΕ) and the “ΕΛΛΑ-ΔΙΚΑ ΜΑΣ” initiative.


Secure Your Path to Career Success
Every graduate of the M.S. in Sales Management program has secured a role in the field, including positions like:
- Sales Manager
- Director of Customer Relations
- Key Account Manager
- Sales Controller
- Relationship Manager
- Business Developer

Key Benefits
Scholarships & Financial Aid
We provide guaranteed scholarships based on needs, merit or early admission. More than 90% of our incoming students received financial aid during 2024-2025 Academic Year.
Practical, Hands-On Learning
Gain experience through case studies developed with actual companies, simulations, and role plays.
Industry-Relevant Skills
Learn to design data-driven sales plans, master business strategy, and integrate AI into real-world sales practices.
Career Support & Networking
Benefit from mentoring, guidance, and connections through the Career Development Office and an industry-supported program.
What our graduates say
I decided to enroll in MSc in Sales Management to help me gain the expertise and competitive edge that I required to advance my career and achieve my personal development goals. This program provided rich and practical information, as well as best practices that can be immediately applied to my everyday business.

Marios Sinas, MSSM ‘21
Value is the term best suited to describe my experience of the MSc in Sales Management. The program inspired me—with the help of some of the best minds in the sales and marketing community—to investigate topics in the field I am passionate about. At the same, it offered me insights into the industry and opportunities to expand my professional network through executive seminars.

Kimon Papakostas, MSSM ‘21
As a student in the Master of Science in Sales Management program, I have had a truly rewarding experience! I applied for an internship program and was thrilled to be offered a full time job position instead. I could not have done it without the support I received from the career development office, my professors and especially my mentor, Dr. D. Giannakis. From the beginning, HAEC was a great resource for me. I was provided with guidance and invaluable support. Additionally, my mentor, Dr. Giannakis, was always willing to offer valuable advice and insights. His guidance was instrumental in my success, and I cannot thank him enough. Overall, my experience in the Master of Sales Management program has been exceptional. I feel confident and well-prepared for my new role, and I would highly recommend this program to anyone seeking to advance their career in sales management. I am so grateful for the help I received.

Tania Atanasova, MSSM '24
Request Information
Interested in our program? Fill in our form and one of our Admissions Officers will contact you as soon as possible. You can also reach us via phone at 210 3680950. We look forward to assisting you!
Meet some of our faculty

Dr. Damianos Giannakis
Director of the MS in Sales Management program Associate Professor of Marketing

Dr. Elias Vongelis
Adjunct Faculty Member in the Business Programs

Dr. Nabil El Gazzar
Adjunct Faculty Member in the Business Programs
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Hellenic American University is a private, non-profit American university. The University offers its degree programs in Athens, Greece through Hellenic American College, which has been licensed for this purpose by the Hellenic Ministry of Education, Religious Affairs and Sports. Students are awarded their degrees directly from Hellenic American University upon successfully completing their studies and fulfilling their degree requirements. Hellenic American University is accredited by the New England Commission on Higher Education (NECHE).
Frequently Asked Questions
The program strengthens your strategic and leadership skills, deepens your understanding of customer behavior and sales analytics, and prepares you to manage high-performing sales teams. It also enhances your qualifications for senior roles in business development, account management, and revenue strategy across industries.
Yes, the program offers extensive practical experience. Students engage in hands-on assignments, analyze real-world case studies developed with actual companies, and participate in guest lectures led by experienced sales professionals. This practice-based approach equips graduates with the skills needed to tackle real-world sales challenges.
The program is designed for sales professionals seeking to advance into managerial roles or business professionals from other areas looking to transition into sales leadership. The program equips students with skills in data-driven sales strategies, leadership, and cross-functional collaboration, preparing them for roles such as Sales Manager, Key Account Manager, and Business Developer.
Yes, students may apply for scholarships awarded on the basis of academic achievement, financial need, or a combination of both. Merit-based scholarships recognize outstanding academic performance, while need-based scholarships aim to support students who may face financial challenges in pursuing their education.